The Solution The SmartRooms © concept is the creation of a fully integrated customer experience. Intuitive to any smartphone user, we are a solution of hardware and software that s interoperable with exiting casino & hotel ERP & management systems. We take all of the functionality of the current near-solutions, add the much-needed key missing element of integration with existing systems, and enhance the offering with an entirely new suite of customer-centric features. Brand Loyalty. Automating many labor-intensive functions (and thus saving some payroll), the real benefit to the property operator is the customer loyalty ─stickiness─ generated by a SmartRooms© experience. This is not a haphazard by-product of new technologies; our guest-loyalty-management methodology was carefully architected by our co-founder who was instrumental in the uber- successful branding of Trump Hotels and Casino Resorts . By concept and design, this is brand- loyalty software & hardware. The Experience. Preset with options either from check-in or from data in the customer files, the wake-up alarm in the hotel room automatically opens the drapes (but keeps the sheers closed), raises the dimmers for ambient lighting, fills the room with relaxing music, sets the television to a pre- selected morning news program, submits the morning room service breakfast order, turns on the shower and presets the heat at the right temperature. And these are just a few of the in-room automated features. On the casino floor there may be one particular slot machine game theme that the player loves; but there are only three of those machines in the casino and they seem to always be full. So periodically, the customer uses his/her smartphone or the room tablet to view special dedicated casino cameras aimed at those games. While doing that, the customer also can check on their car with the parking garage camera fixed at the exact space where their car is parked. There is no need for a “do not disturb” sign (the guest has control of a lighted sign outside the room door); no need to make a phone call to housekeeping, laundry pickup, most concierge services, valet car delivery, or in casinos even to a casino host to arrange “comps”. The system automates all of those processes and more. The chosen parameters can be automatically activated when they system detects that the specific customer’s cell phone has entered the room (even if the phone is inactive and in a pocket or purse). The customer experience is enhanced by complex data-driven levels of personalization. SmartRooms© recognizes the individual customer when they enter the room and instantly makes pre-selected adjustments. The system pulls customer information from the data warehouses of the casino player tracking system, the hotel registration system, the restaurant & bar point-of-sale systems, the showroom seating system, retail outlets on property, and any other customer contact data point. Our technological experience is based on our founders’ histories of creating interoperability between disparate hospitality industry technology systems and proprietary ERP systems. SmartRooms© automates every minute of the customer’s hotel-casino-resort experience; from pre- arrival through post-departure, literally every waking and sleeping moment has available some system-controllable automation … and all are interoperably integrated to communicate with each other either real time or near-real-time. Rather than “some cool toys” enhancing the guest visit as an amenity (like some competitor’s large- screen interactive lobby maps), SmartRooms© is an intricate element of the guest experience. As such, the addition of SmartRooms© to a property is a market disrupter not only to the technology package of the casino-hotel-resort but to the business model of hospitality industry as a whole. We redefine what it means to be a hotel guest; we redefine customer expectations.